Sharon DelRocco
Writer • Communications & Content Management
Advertising • Branding • Web • Social • Mobile • Entertainment • Video • Direct Mail • You Name It
We say that a lot. But, the truth is, we do read. A lot. Reading is informative. If done right, it's transformative. It's short-attention span theater. It grabs you by the collar, makes you feel,
shop a deal, react, adapt, buy or sigh.
Yeah, reading is still around. That's why you need a writer who understands your business needs.
"No one reads anymore."
The works
Well, not the "full works," but some portfolio pieces I've had the pleasure of working on.
What makes a brand recognizable? Mostly, design. When you see the ad, you know who’s behind it. How copy works within that design better jive. The copy helps define WHO is coming at you and how they make you FEEL.
Content Marketing inspires readers to cultivate lead generation, develop trust, and help consumers make the right decisions. My experience in native ads result in successful engagement, hover time and click-thru rates to drive sales.
There are some campaigns and brands that have made their way a little closer to my heart.
STRATEGY Campaign strategies should hold together like Krazy Glue. That means strong collaboration between Design, Copy & a wicked Marketing brief that I can bring to life.
I'm always up for writing quick copy on anything from SEO to signage to print.
I type away at screenwriting and playwriting when I have the time. Those characters knocking on my brain need a Final Draft page to live on, and I happily comply.